How to have a site trusted by search engines?
Search Engines look for specific information on your website to be sure about your professionalism and if they can trust the information displayed on your site. There are some different… Read more......
View ArticleHow to set up Geo targeting on Google Adwords?
To set up Geo targeting on Google Adwords, go to: Campaign Management / Campaign Summary / Edit Campaigns Setting. At the bottom of this page, in Target Audience, you will… Read more... The post How to...
View ArticleWhat are different Keyword Match Types?
Even if all the search engines use the same concept of match types, there are few differences in their specificity in all the three main search engines. The three main keywords match… Read more... The...
View ArticleHow to write Meta Tags SEO friendly?
There are several types of Meta Tags, but the two most important ones are: Title and Meta Tag Description. Usually, those two Meta Tags are used by search engine to… Read more... The post How to write...
View ArticleWhat is the best URL length?
In order to have a good lenght for your URL, it is good not to have more than 3-5 words in your URL. According to Google’s Matt Cutts, if your… Read more... The post What is the best URL length?...
View Article18 Key on-page SEO parameters
All key on-page SEO parameters to treat every page as a key landing page based on a strong theme of keywords and supported by appropriate Meta datas. On-page SEO consist… Read more... The post 18 Key...
View ArticlePhotos, pictures and images optimisation for search engines
Optimising a web site with an SEO perspective means respecting coding standard to make sure search engine understand the information you are providing them. Let study into more details rules… Read...
View ArticleSEO and Web Marketing benefits of Rich snippets
Rich snippets are still quite new and are in plain evolution. In this article, we will review how rich snippets can be useful to index website content on search engine… Read more... The post SEO and...
View ArticleHow to increase your hotel’s presence on Google?
Google is always changing the way it presents websites on its search engine Results pages (SERP). On organic result, your website is described thanks to your : Title tags (in… Read more... The post How...
View ArticleTop Hotel Groups & Facebook [Infographic]
The standard to define largest hotels groups and hotel brands in the world, is to rank them in relation to their “Total Number of Rooms”. If you want to benchmark… Read more... The post Top Hotel...
View ArticleTips for optimising your Hotel Facebook page set up
Facebook offer many features for hotel owners on their business pages. So many, that you can quickly get overwhelmed and confused. Facebook is frequently rolling out some new features who… Read more......
View Article10 Best Hotel Chains Twitter Design
Social media profile designs are constantly changing. Google+ Cover photo dimensions or presentation have already changed twice in 2013. the last time, not that long as 2 weeks ago. In… Read more......
View ArticleWhich Hotel Chains are we talking about on Facebook?
Following analysis of our Facebook & Hotel Chains reports, we are pleased to reveal: “Top 10 of Hotel chains most talked about on Facebook in November 2013” (4 weeks): 1.… Read more... The post...
View ArticleFoursquare & Hotel brand page examples
During our recent research on Hotel brands Foursquare best practices, we have observed that more than 50% of hotel chains don’t have a brand page on foursquare… What a high… Read more... The post...
View ArticleEsario at Fitur 2014
Esario will be attending the Madrid International Tourism Fair FITUR 2014 to present our services of digital marketing for hotels. Here are some of solutions we offer: – Social Media… Read more... The...
View ArticleLinkedin advanced settings for Hotel Chains
The tourism industry needs to recruit many new employees in the coming years. A report from the International Youth Foundation (IYF) published in January 2013 on hiltonworldwide.com, states that the…...
View ArticleGoogle Algorithm and Hotel SEO
Today, we are taking you into playing an exercise where we will review Google Algorithm evolution to explain and justify latest SEO best practices in hotel industry. Google algorithm evolution… Read...
View ArticleFacebook fans & Twitter followers of 5 star city hotels in Europe
On Social Media, your main target should be all about getting “Engage” with your fans and followers. Total number of Facebook Likes or Twitter followers are THE two basic metrics,… Read more... The...
View ArticleHow Booking.com and Tripadvisor reviews work?
A Business case of five star hotels in Barcelona, London, Paris and Rome User-generated reviews are getting everyday more and more important when a traveller is selecting a hotel for… Read more... The...
View ArticleSplendia released today its website in Responsive Design
[Interview] Guillaume Rostand – Head of Marketing at Splendia.com Splendia, the famous Luxury Hotels Online Travel Agent, has released today his new Responsive Web Design. Splendia.com provides a...
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